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Pulling franchisee data back: common practices and implementation

Authors :
St. Cyr, M. Scott
Source :
Franchising World. August, 2005, Vol. 37 Issue 8, p20, 3 p.
Publication Year :
2005

Abstract

Franchisees are an incredible source of information. Only recently, however, has it been cost effective for more than a handful of franchisors to tap this data and make use of [...]

Subjects

Subjects :
Franchises -- Information management
Databases -- Usage
CD-ROM catalog
CD-ROM database
Database
Company systems management
Advertising, marketing and public relations
Business
Economics

Details

Language :
English
ISSN :
10417311
Volume :
37
Issue :
8
Database :
Gale General OneFile
Journal :
Franchising World
Publication Type :
Periodical
Accession number :
edsgcl.135336568

Tools

Authors Abstract Subjects Details