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The four levels of selling

Authors :
Lee, Frank
Source :
Implement & Tractor. July-August, 2005, Vol. 120 Issue 4, p12, 2 p.
Publication Year :
2005

Abstract

Selling can be divided into four levels: Product, FAB, ME Syndrome and Beyond FAB. Product Selling The bottom level is PRODUCT selling, a very basic form of selling used for [...]

Subjects

Subjects :
Agricultural industry
Business

Details

Language :
English
ISSN :
00192953
Volume :
120
Issue :
4
Database :
Gale General OneFile
Journal :
Implement & Tractor
Publication Type :
Periodical
Accession number :
edsgcl.135614131