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Battlefield of egos

Authors :
Thomas, Hester
Source :
Marketing. September 24, 1992, p21, 4 p.
Publication Year :
1992

Abstract

'Advertising research is one of the most contentious pieces of research you can ever do,' says John Varndell, director at RSL Research. 'There's so much money involved and so many [...]

Subjects

Subjects :
Television advertising -- Research -- Analysis
Television advertising production companies -- Research -- Analysis
Advertising research -- Analysis -- Research
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.13590867

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