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Dickey's changes channels: TV ads out, billboards up
- Source :
- Nation's Restaurant News. Sept 5, 2005, Vol. 39 Issue 36, p4, 2 p.
- Publication Year :
- 2005
-
Abstract
- DALLAS -- Dickey's Barbecue Pit, a 64-unit fast-casual chain based here, has dropped TV from its marketing mix for the first time in nearly 15 years. Instead, the chain is [...]
Details
- Language :
- English
- ISSN :
- 00280518
- Volume :
- 39
- Issue :
- 36
- Database :
- Gale General OneFile
- Journal :
- Nation's Restaurant News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.136073565