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Dickey's changes channels: TV ads out, billboards up

Authors :
Cebrzynski, Gregg
Source :
Nation's Restaurant News. Sept 5, 2005, Vol. 39 Issue 36, p4, 2 p.
Publication Year :
2005

Abstract

DALLAS -- Dickey's Barbecue Pit, a 64-unit fast-casual chain based here, has dropped TV from its marketing mix for the first time in nearly 15 years. Instead, the chain is [...]

Details

Language :
English
ISSN :
00280518
Volume :
39
Issue :
36
Database :
Gale General OneFile
Journal :
Nation's Restaurant News
Publication Type :
Periodical
Accession number :
edsgcl.136073565