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Luxe marketing: perception vs. reality

Authors :
O'Loughlin, Sandra
Source :
Brandweek. September 19, 2005, Vol. 46 Issue 33, p22, 5 p.
Publication Year :
2005

Abstract

So, you think you know the luxury market, that rarified stratum of people who inhabit mansions on the Gold Coast, wear $10,000 designer suits and send their kids to summer [...]

Details

Language :
English
ISSN :
10644318
Volume :
46
Issue :
33
Database :
Gale General OneFile
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
edsgcl.136511857