If TV viewers pay, do ads go away? Question is key as networks test VOD

Subjects

Subjects :

Video-on-demand -- Management
Broadcasting industry -- Contracts
Direct broadcast satellite television industry -- Contracts
Company business management
Contract agreement
DIRECTV L.L.C. -- Contracts -- Management
National Broadcasting Company Inc. -- Contracts -- Management

Details

Language :

English

ISSN :

00018899

Volume :

76

Issue :

46

Database :

Gale General OneFile

Journal :

Advertising Age

Publication Type :

Periodical

Accession number :

edsgcl.138878535