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'Tis is the season

Authors :
Montelone, Jim
Source :
ABA Bank Marketing. Nov, 2005, Vol. 37 Issue 9, p36, 5 p.
Publication Year :
2005

Abstract

Seasonality is one of the most important factors in the success or failure of any credit product marketing campaign. For example, it's no mystery that consumer demand for credit increases [...]

Subjects

Subjects :
Bank marketing -- Management
Consumer credit -- Forecasts and trends
Consumer credit -- Marketing
Company business management
Market trend/market analysis
Company marketing practices
Advertising, marketing and public relations
Banking, finance and accounting industries
Business

Details

Language :
English
ISSN :
15397890
Volume :
37
Issue :
9
Database :
Gale General OneFile
Journal :
ABA Bank Marketing
Publication Type :
Periodical
Accession number :
edsgcl.138998055

Tools

Authors Abstract Subjects Details