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How cooperative are co-op databases?

Authors :
Mummert, Hallie
Source :
Target Marketing. Nov, 2005, Vol. 28 Issue 11, p49, 4 p.
Publication Year :
2005

Abstract

The advantages and disadvantages of using cooperative databases are discussed.

Subjects

Subjects :
Database industry -- Management
Business -- Data bases
Business -- Usage
Database industry
Company business management
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
08895333
Volume :
28
Issue :
11
Database :
Gale General OneFile
Journal :
Target Marketing
Publication Type :
Periodical
Accession number :
edsgcl.139742073

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Authors Abstract Subjects Details