Media exposure and attention as mediating variables influencing social risk judgments

Authors :: Slater, Michael D.
Rasinski, Kenneth A.
Source :: Journal of Communication. Dec, 2005, Vol. 55 Issue 4, p810, 18 p.
Publication Year :: 2005
Abstract: The veracity of the notion that media exposure and attention partly mediate the impacts of parameters such as demographics and subjective experience on risk judgments is tested. The effect of media coverage on risk judgments pertaining to alcohol is especially discussed.

Subjects :: Demography -- Analysis
Mass media industry -- Influence
Risk assessment -- Analysis
Sociology and social work

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