Back to Search
Start Over
Soaps and detergents: Specialty chemical makers seek business both with cleaning product innovators and the companies that follow them
- Source :
- Chemical & Engineering News. Jan 30, 2006, Vol. 84 Issue 5, p13, 6 p.
- Publication Year :
- 2006
-
Abstract
- The launch of Tide in 2004 by Procter & Gamble with a Touch of Downy laundry detergent spurred the laboratories of specialty chemical companies to develop ingredients that could be used in the two-in-one brands, in which the polymers and enzymes are used to create a cleaning chassis compatible with the softener system. Selling an innovative product that consumers fall for is often the only way marketers can achieve good growth and decent profits.
Details
- Language :
- English
- ISSN :
- 00092347
- Volume :
- 84
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- Chemical & Engineering News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.142551106