Showing your stuff: put the product on the plate

Restaurant operators can successfully use merchandising to gain customers in an increasingly competitive marketplace. Merchandising involves creating appealing imagery of food selection and service to attract customers. Restaurant developers can create attractive and inviting physical surroundings to attract customers. Merchandising requires both creating an effective image for the restaurant and implementing a complementary staff management program to support a uniform theme.
Starting out in the restaurant business, my father always taught me to 'put the product on the plate.' Over my 20 years in the food and beverage industry I have [...]