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Why software companies should direct market, too
- Source :
- Brandweek. September 27, 1993, Vol. 34 Issue 39, p36, 2 p.
- Publication Year :
- 1993
-
Abstract
- Only 6% of personal-computer software sales are made directly by software companies to end users. The vast majority of those sales are only upgrades. That contrasts with the relatively high [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 34
- Issue :
- 39
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.14488987