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Today sets agenda for a brand of tomorrow
- Source :
- Marketing. November 18, 1993, p12, 1 p.
- Publication Year :
- 1993
-
Abstract
- Today has called on BST to give it an image, but advertisers want a circulation that hits one million Today has an image problem -- it doesn't have an image. [...]
- Subjects :
- Bainsfair, Sharkey & Trott -- Contracts -- Marketing
News International Ltd. -- Marketing -- Contracts
Today (Newspaper) -- Marketing -- Contracts
Advertising agencies -- Contracts
Tabloid newspapers -- Marketing
Newspaper publishing -- Marketing -- Contracts
Company marketing practices
Contract agreement
Advertising, marketing and public relations
Business
Business, international
Subjects
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.14628820