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Lengthy Research Leads Disney to Global 'Dreams' Theme

Authors :
Johannes, Amy
Source :
Promo (Online Exclusive). June 12, 2006
Publication Year :
2006

Abstract

Byline: Amy Johannes Disney Parks, which last week said that it was integrating the marketing of its entire portfolio of parks and resorts worldwide under one theme, spent many months [...]

Subjects

Subjects :
The Walt Disney Co. -- Marketing -- Services
Video production companies -- Marketing -- Services
Company marketing practices
Advertising, marketing and public relations

Details

Language :
English
Database :
Gale General OneFile
Journal :
Promo (Online Exclusive)
Publication Type :
Periodical
Accession number :
edsgcl.146853077

Tools

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