The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies

Authors :: Funk, Daniel C.
Nakazawa, Makoto
Mahony, Daniel F.
Thrasher, Robert
Source :: International Journal of Sports Marketing & Sponsorship. May 2006, Vol. 7 Issue 3, p267, 19 p.
Publication Year :: 2006
Abstract: Abstract This paper examines the impact of the national sports lottery (toto) in 2001 and the 2002 FIFA World Cup for the Japan Professional Soccer League--J. League. In 2001 J. [...]

Subjects :: World Cup (Soccer) -- Influence -- Analysis
Lotteries -- Influence -- Analysis
Lottery industry -- Influence -- Analysis
Marketing -- Analysis
Advertising, marketing and public relations
Business
Business, international
Sports, sporting goods and toys industry
Influence
Analysis

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