Ads aimed at starting a tabloid war

Authors :: Giobbe, Dorothy
Source :: Editor & Publisher. Dec 25, 1993, Vol. 126 Issue 52, p24, 2 p.
Publication Year :: 1993
Abstract: The New York Daily News and New York Newsday are engaged in a bitter battle for readership. The Daily News is taking the more aggressive stance. It has spent $1 million on TV, radio and print ads that accuse Newsday of being an interloper in the New York market, intent on capitalizing on the Daily News's near demise. Newsday ads are no less combative, but the paper is concentrating more on highlighting its strengths, particularly its Pulitzer Prize-winning features.<br />TIME MAGAZINE HAS declared New York City the 'rotten apple,' but that hasn't stopped two daily tabloids from fighting for the right to claim its core. The New York Daily [...]