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Average CMO tenure drops to 23.2 months; CMOs find they have less time to build brands and more pressure for measurable results
- Source :
- BtoB. July 10, 2006, Vol. 91 Issue 9, 35
- Publication Year :
- 2006
-
Abstract
- Byline: KATE MACARTHUR If you're a new chief marketing officer, you probably don't have time to read this. The alarmingly brief average tenure of a CMO has shrunk even further, [...]
- Subjects :
- Marketing executives -- Forecasts and trends
Marketing industry -- Management -- Forecasts and trends -- Officials and employees
Advertising, marketing and public relations
Business
Company business management
Market trend/market analysis
Management
Officials and employees
Forecasts and trends
Subjects
Details
- Language :
- English
- ISSN :
- 15302369
- Volume :
- 91
- Issue :
- 9
- Database :
- Gale General OneFile
- Journal :
- BtoB
- Publication Type :
- Periodical
- Accession number :
- edsgcl.148191447