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The trouble with marketing research is marketing researchers

Authors :
Piercy, Nigel F.
Source :
International Journal of Market Research. Autumn, 2006, Vol. 48 Issue 3, p253, 2 p.
Publication Year :
2006

Abstract

Challenges posed in marketing research, are discussed. Suggestions for solving the issues related to marketing research are also detailed.

Subjects

Subjects :
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
14707853
Volume :
48
Issue :
3
Database :
Gale General OneFile
Journal :
International Journal of Market Research
Publication Type :
Academic Journal
Accession number :
edsgcl.148296356

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