Business leaders put Earth first; environmentally minded companies reap great rewards

Executives are being urged to lead their employees towards a sense of responsibility for the planet. Their main attributes should include being accessible, being committed and being accountable for their company's green policies. If there is an environmental accident they may need courage to face the public. To encourage the greening of US industry there are many awards available, such as America's Corporation Conscience Award, Keep America Beautiful National Awards and Honour for Environmental Achievement.