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Pitching 401(k)s to Generation Y is a tough sell
- Source :
- The Wall Street Journal Eastern Edition. Sept 27, 2006, pB1, 2 p.
- Publication Year :
- 2006
-
Abstract
- Mutual fund companies are trying novel ways to convince people in their 20's to inves t in 401(k) plans because they are going to need their cash when the baby boomers start to retire.
- Subjects :
- Salary reduction savings plans -- Youth market
Salary reduction savings plans -- Advertising
Salary reduction savings plans -- Economic aspects
Mutual fund industry -- Youth market
Mutual fund industry -- Advertising
Mutual fund industry -- Economic aspects
Baby boom generation -- Economic aspects
News, opinion and commentary
Subjects
Details
- Language :
- English
- ISSN :
- 00999660
- Database :
- Gale General OneFile
- Journal :
- The Wall Street Journal Eastern Edition
- Publication Type :
- News
- Accession number :
- edsgcl.152079808