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Why is this the most wanted man in advertising?

Authors :
Goldman, Debra
Source :
ADWEEK Eastern Edition. March 28, 1994, Vol. 35 Issue 13, p30, 6 p.
Publication Year :
1994

Abstract

Advertising executive Steve Dworin, formerly of Deutsch Inc, is now a free agent and is highly sought after in the advertising industry. He has a middle class upbringing and a casual style, but he is a master at making a sales pitch and he seems to have all the right answers. Dworin thrived at a number of ad agencies, including Ogilvy and Mather and J. Walter Thompson, before becoming president at Deutsch.<br />What would Steve Dworin do without his black BMW? Technically, of course, it is Deutsch Inc.'s BMW, though it's Dworin's to use until the end of the lease, part of [...]

Details

ISSN :
01992864
Volume :
35
Issue :
13
Database :
Gale General OneFile
Journal :
ADWEEK Eastern Edition
Publication Type :
Periodical
Accession number :
edsgcl.15299000