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'More' taps power of 40-plus to draw advertisers in droves; Young buyers connect with their cool moms, and grasp mag's hold
- Source :
- Advertising Age. October 23, 2006, Vol. 77 Issue 43, pS
- Publication Year :
- 2006
-
Abstract
- Byline: NAT IVES nives@crain.com No matter how many women pass 40 and live better than before, advertisers sometimes act like they'll always prefer those doe-eyed younger shoppers between 18 and [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 77
- Issue :
- 43
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.153315374