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Publicity push next for NHL: player personalities finally get spotlight; owners, management must buy in, too

Authors :
Proteau, Adam
Source :
Hockey News. Oct 17, 2006, Vol. 60 Issue 5, p13, 1 p.
Publication Year :
2006

Subjects

Subjects :
Hockey players -- Public relations
Company marketing practices
Company public relations
Sport, sporting goods and toys industry
Sports and fitness
National Hockey League -- Marketing

Details

Language :
English
ISSN :
00183016
Volume :
60
Issue :
5
Database :
Gale General OneFile
Journal :
Hockey News
Publication Type :
Periodical
Accession number :
edsgcl.154343672

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