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Banks' Events 'Act Out' Product Concepts
- Source :
- American Banker. Nov 14, 2006, Vol. 171 Issue 219, 6A
- Publication Year :
- 2006
-
Abstract
- When Bank of America Corp. introduced a debit card that rounds up the transaction amount to the nearest dollar and deposits the difference into customers' savings accounts, the Charlotte company [...]
- Subjects :
- Bank of America Corp. -- Service introduction
Bank of America Corp. -- Marketing
Banking industry -- Service introduction
Banking industry -- Marketing
Banking industry -- Customer relations
Customer relations -- Management
Debit cards -- Services
Banking industry
Company service introduction
Company marketing practices
Company business management
Banking, finance and accounting industries
Business
Economics
Subjects
Details
- Language :
- English
- ISSN :
- 00027561
- Volume :
- 171
- Issue :
- 219
- Database :
- Gale General OneFile
- Journal :
- American Banker
- Publication Type :
- Periodical
- Accession number :
- edsgcl.154363695