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Pizza Hut, Domino's dish up new strategies; Caught between value and upscale plays, leaders look for way to stand out
- Source :
- Advertising Age. November 27, 2006, Vol. 77 Issue 48, p10.
- Publication Year :
- 2006
-
Abstract
- Byline: KATE MACARTHUR kmacarthur@crain.com the country's two top pizza chains are suffering identity crises. With the $28 billion pizza business growing only slowly, and players carving out slices on the [...]
- Subjects :
- Company business planning
Company market share
Company pricing policy
Pizzerias -- Market share -- Prices and rates -- Recipes and menus
Restaurant industry -- Market share -- Recipes and menus -- Planning -- Prices and rates
Fast food restaurants -- Market share -- Planning -- Prices and rates -- Recipes and menus
Pizza -- Prices and rates -- Recipes and menus
Pizza Hut L.L.C. -- Market share -- Recipes and menus -- Planning -- Prices and rates
Domino's Pizza Inc. -- Market share -- Planning -- Prices and rates
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 77
- Issue :
- 48
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.155183577