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Luxury goods sell sensibly in Europe; poll finds that Europeans now put less stock in luxury brand names
- Source :
- ADWEEK Eastern Edition. August 8, 1994, Vol. 35 Issue 32, p14, 1 p.
- Publication Year :
- 1994
-
Abstract
- Poll Finds That Europeans Now Put Less Stock in Luxury Brand Names MILAN--Snob appeal seems to have lost its appeal, at least when advertising luxury goods to Europeans. As understatement [...]
Details
- ISSN :
- 01992864
- Volume :
- 35
- Issue :
- 32
- Database :
- Gale General OneFile
- Journal :
- ADWEEK Eastern Edition
- Publication Type :
- Periodical
- Accession number :
- edsgcl.15694826