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BK sets high score with its adver-games
- Source :
- Advertising Age. January 8, 2007, Vol. 78 Issue 2, 3
- Publication Year :
- 2007
-
Abstract
- Byline: KATE MACARTHUR kmacarthur@crain.com The king has conquered yet another realm: adver-games. During their first five weeks in restaurants, Burger King sold 2.5 million copies of three games co-produced with [...]
- Subjects :
- Burger King Corp. -- Marketing -- Alliances and partnerships
Microsoft Corp. -- Alliances and partnerships -- Marketing
Computer software industry -- Alliances and partnerships
Video games -- Consumption data -- Prices and rates
Restaurant industry -- Marketing -- Alliances and partnerships -- Prices and rates -- Consumption data
Company marketing practices
Company pricing policy
Advertising, marketing and public relations
Business, general
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 78
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.157208353