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Brand building revs up ad spending by 5.2% to record $37.9 billion
- Source :
- Advertising Age. Sept 28, 1994, Vol. v65 Issue n41, p2, 3 p.
- Publication Year :
- 1994
- Subjects :
- Advertising expenditures -- Evaluation
Procter & Gamble Co. -- Evaluation
Subjects
Details
- ISSN :
- 00018899
- Volume :
- v65
- Issue :
- n41
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.15796779