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4A's Issues 'Idea' Guidelines
- Source :
- ADWEEK Online. February 6, 2007
- Publication Year :
- 2007
-
Abstract
- NEW YORK -- The American Association of Advertising Agencies has issued best practices guidelines designed to help shops retain ownership of the ideas they present during account reviews. 'The agency [...]
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- ADWEEK Online
- Publication Type :
- Periodical
- Accession number :
- edsgcl.158922458