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4A's Issues 'Idea' Guidelines

Authors :
Sampey, Kathleen
Source :
ADWEEK Online. February 6, 2007
Publication Year :
2007

Abstract

NEW YORK -- The American Association of Advertising Agencies has issued best practices guidelines designed to help shops retain ownership of the ideas they present during account reviews. 'The agency [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
ADWEEK Online
Publication Type :
Periodical
Accession number :
edsgcl.158922458