Why some acquisitions to better than others: product capital as a driver of long-term stock returns

Authors :: Sorescu, Alina B.
Chandly, Rajesh K.
Prabhu, Jaideep C.
Source :: Journal of Marketing Research. Feb, 2007, Vol. 44 Issue 1, p57, 16 p.
Publication Year :: 2007
Abstract: Empirical analysis is done to examine the significance of capital assets in the future performance of companies involved in acquisitions.

Subjects :: Capital assets -- Management
Business enterprises -- Mergers, acquisitions and divestments
Business enterprises -- Growth
Company business management
Company acquisition/merger
Company growth
Advertising, marketing and public relations
Business

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