Advertising industry

Authors :: Butler, Jeremy J.
Baade, Jeffrey J.
Gallant, Michael E.
Source :: The Value Line Investment Survey (Part 3 - Ratings & Reports). Dec 2, 1994, Vol. 50 Issue 12, p1823, 8 p.
Publication Year :: 1994
Abstract: The recovering economy during 1994 will boost revenues in the advertising industry, making this group of stocks a timely area for investors. Although the domestic market looks bright, international markets will enhance these companies even more, through acquisitions and customer loyalty. Therefore, it is necessary for successful advertising firms to diversify their activities into international markets, with those firms in the greatest number of countries performing the best.