Pendleton embraces multi-channel approach: by upgrading and integrating the systems behind its e-commerce, catalog and store channels, Pendleton Woolen Mills has improved customer service and achieved a much clearer real-time picture of sales and demand

With robust growth in its catalog and e-commerce businesses outstripping internal capacities, Pendleton Woolen Mills in 2004 saw a need to further integrate its consumer direct channels. The firm has [...]