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'March ad-ness' is now courting college web sites
- Source :
- The Wall Street Journal Eastern Edition. March 15, 2007, pB1, 2 p.
- Publication Year :
- 2007
-
Abstract
- Advertisers are not only buying television spots during the NCAA men's basketball tournament but advertising on individual college websites.
- Subjects :
- Basketball (College) -- Marketing agreements
Basketball (College) -- Economic aspects
Television advertising -- Contracts
Internet/Web advertising -- Forecasts and trends
Internet/Web advertising
Cooperative agreement for product marketing
Contract agreement
Market trend/market analysis
News, opinion and commentary
NCAA -- Economic aspects
NCAA -- Competitions
Subjects
Details
- Language :
- English
- ISSN :
- 00999660
- Database :
- Gale General OneFile
- Journal :
- The Wall Street Journal Eastern Edition
- Publication Type :
- News
- Accession number :
- edsgcl.160709502