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How to build buzzzzzzz: the new rules in word-of-mouth marketing
- Source :
- Restaurant Business. Nov, 2006, Vol. 105 Issue 11, p30, 6 p.
- Publication Year :
- 2006
-
Abstract
- IT'S THE HOTTEST, WELL, BUZZWORD IN MARKETING. BUZZ. EVERYBODY wants it. Not everybody has it. And to get it, best you forget the old lingo of media buys, bump rates [...]
Details
- Language :
- English
- ISSN :
- 00978043
- Volume :
- 105
- Issue :
- 11
- Database :
- Gale General OneFile
- Journal :
- Restaurant Business
- Publication Type :
- Periodical
- Accession number :
- edsgcl.163802724