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Paperbacks to go: John Sutherland on the books for sale in cinemas, cafes and designer boutiques
- Source :
- New Statesman. May 7, 2007, Vol. 136 Issue 4843, p71, 1 p.
- Publication Year :
- 2007
-
Abstract
- In 1935, two young publishers, one American, one English, hit on the same brilliant idea. Why not sell next-to-new books, in soft covers, at near-giveaway prices, and call them 'paperbacks'? […]
- Subjects :
- Book publishing -- Marketing
Company marketing practices
Subjects
Details
- Language :
- English
- ISSN :
- 13647431
- Volume :
- 136
- Issue :
- 4843
- Database :
- Gale General OneFile
- Journal :
- New Statesman
- Publication Type :
- Periodical
- Accession number :
- edsgcl.163886839