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WHY BIG BRANDS ARE GETTING INTO THE RING; As more products hit market, Diet Coke, other titans embrace tactic traditionally employed by upstarts

Authors :
Macarthur, Kate
Source :
Advertising Age. May 21, 2007, Vol. 78 Issue 21, p6
Publication Year :
2007

Subjects

Subjects :
Food industry -- Marketing -- Market share -- Usage
Restaurant industry -- Marketing -- Market share -- Usage
Comparative advertising -- Usage
Company marketing practices
Company market share
Food and beverage production/distribution software

Details

Language :
English
ISSN :
00018899
Volume :
78
Issue :
21
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.163984175

Tools

Authors Abstract Subjects Details