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Soda giants expand beyond the fizz biz; Needing revenue boost, Cadbury and Pepsi begin to license brand names
- Source :
- Advertising Age. June 4, 2007, Vol. 78 Issue 23, p10.
- Publication Year :
- 2007
-
Abstract
- Byline: KATE MACARTHUR kmacarthur@adage.com dr pepper barbeque sauce. 7Up Bundt cakes. Mountain Dew lip balm. While primarily small soft-drink players such as Jones Soda Co. have for a long time [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 78
- Issue :
- 23
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.164572846