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CKE's suit claims Jack in the Box makes Angus the butt of ad jokes

Authors :
Cebrzynski, Gregg
Source :
Nation's Restaurant News. June 11, 2007, Vol. 41 Issue 24, p1, 2 p.
Publication Year :
2007

Abstract

Foodservice executives who still believed that taking a swipe at competitors in an ad campaign was a risk-free move were reminded recently of the dangers of making rivals the butt [...]

Subjects

Subjects :
CKE Restaurants Inc. -- Cases
Jack in the Box Inc. -- Cases
Jack in the Box Inc. -- Advertising
Fast food restaurants -- Cases
Fast food restaurants -- Advertising
Restaurant industry -- Cases
Company legal issue
Business
Food and beverage industries

Details

Language :
English
ISSN :
00280518
Volume :
41
Issue :
24
Database :
Gale General OneFile
Journal :
Nation's Restaurant News
Publication Type :
Periodical
Accession number :
edsgcl.164950136

Tools

Authors Abstract Subjects Details