Paternalism as a component of managerial strategy

Paternalistic forms of labor control have become less viable according to many macro and mid-range analyses. This is true to a point, but it is exaggerated and this exaggeration results, we argue, from common theoretical premises. In the Weberian perspective, paternalism is one of several univocal forms of legitimized authority. The assumption follows that paternalized managerial strategies will be univocally paternalist, and thus will become obsolete as institutional rationalization, and the associated differentiation of forms of authority legitimations, advances. Instead, paternalism remains one element in a multivocal strategic repertoire that presents workers with a variety of rationales and justifications for management actions. To illustrate some of the features of the multivocal employment of paternalism, we present and analyze material from interviews with workers in two secondary labor market firms.
The Weberian analysis of paternalism contains two emphases that have become liabilities. First, as a macrotheory of social modernization,(1) it regards paternalism as an anachronism, a form of traditional authority [...]