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Low price signal default: an empirical investigation of its consequences

Authors :
Dutta, Sujay
Biswas, Abhijit
Grewal, Dhruv
Source :
Journal of the Academy of Marketing Science. Spring, 2007, Vol. 35 Issue 1, 76-88
Publication Year :
2007

Abstract

The effect of low-price guarantee and signal default on the information and protection focus of consumers is examined. The application of the attribution theory during the examination is discussed.

Subjects

Subjects :
Consumer behavior -- Analysis
Economics -- Usage
Pricing -- Economic aspects
Product price
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
00920703
Volume :
35
Issue :
1
Database :
Gale General OneFile
Journal :
Journal of the Academy of Marketing Science
Publication Type :
Academic Journal
Accession number :
edsgcl.165756164

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