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Pepsi goes on $55 mil binge for Diet Max
- Source :
- Advertising Age. June 25, 2007, Vol. 78 Issue 26, p1.
- Publication Year :
- 2007
-
Abstract
- Byline: KATE MACARTHUR kmacarthur@adage.com This is no yawner. That's the thinking at Pepsi-Cola Co. North America, which this week begins pouring its largest investment into a new brand in a [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 78
- Issue :
- 26
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.165794013