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Pepsi goes on $55 mil binge for Diet Max

Authors :
Macarthur, Kate
Source :
Advertising Age. June 25, 2007, Vol. 78 Issue 26, p1.
Publication Year :
2007

Abstract

Byline: KATE MACARTHUR kmacarthur@adage.com This is no yawner. That's the thinking at Pepsi-Cola Co. North America, which this week begins pouring its largest investment into a new brand in a [...]

Details

Language :
English
ISSN :
00018899
Volume :
78
Issue :
26
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.165794013