SERVCON: development and validation of a multidimensional service convenience scale

Authors :: Seiders, Kathleen
Voss, Glenn B.
Godfrey, Andrea L.
Grewal, Dhruv
Source :: Journal of the Academy of Marketing Science. Spring, 2007, Vol. 35 Issue 1, 144-156
Publication Year :: 2007
Abstract: The development of a service convenience scale, to measure customer satisfaction and service quality of services marketing and firms is described.

Subjects :: Business enterprises -- Services
Business enterprises -- Customer relations
Business enterprises -- Evaluation
Customer satisfaction -- Measurement
Econometric models -- Usage
Advertising, marketing and public relations
Business

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