Corporate social responsibility and ethics in the principles of marketing course: one institution's journey

Authors :: Luthy, Michael R.
Toner Schrader, Julie
Padgett, Barry L.
Source :: Academy of Marketing Studies Journal. Jan, 2003, Vol. 7 Issue 1, p45, 16 p.
Publication Year :: 2003
Abstract: ABSTRACT Past and ongoing scandals in the business world provide justification for an increased emphasis on ethics and corporate social responsibility content in undergraduate business study, not as a separate [...]

Subjects :: Marketing -- Study and teaching
Business ethics -- Training
Corporate social responsibility -- Training
Business, general

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