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Developing a strategic negotiation plan: Toyota Highlander.(Instructor's Note)

Authors :
Luthy, Michael R.
Ryan, Mike H.
Desselle, Bettye R.
Byrd, John T.
Source :
Journal of the International Academy for Case Studies. July-August, 2007, Vol. 13 Issue 4, p51, 9 p.
Publication Year :
2007

Abstract

CASE DESCRIPTION The primary subject matter of this case concerns the evaluation of gathered information to develop a negotiation plan prior to a consumer's purchase of a sport utility vehicle. [...]

Subjects

Subjects :
Business education -- Methods
Law

Details

Language :
English
ISSN :
10784950
Volume :
13
Issue :
4
Database :
Gale General OneFile
Journal :
Journal of the International Academy for Case Studies
Publication Type :
Academic Journal
Accession number :
edsgcl.166778683

Tools

Authors Abstract Subjects Details