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Degrees of separation: technological interactivity and account management
- Source :
- International Journal of Bank Marketing. May, 2007, Vol. 25 Issue 5, 315-335
- Publication Year :
- 2007
-
Abstract
- The impact of communication technologies on customer services and account management of banking industry is presented.
- Subjects :
- Bank accounts -- Management
Banking industry -- Customer relations
Banking industry -- Technology application
Banking industry -- Accounting and auditing
Information technology -- Usage
Banking industry
Information technology
Company business management
Technology application
Advertising, marketing and public relations
Banking, finance and accounting industries
Business, international
Subjects
Details
- Language :
- English
- ISSN :
- 02652323
- Volume :
- 25
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- International Journal of Bank Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.166801077