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New Insights Available in Age of the Customer

Authors :
Richards, Paul
Moxley, David
Source :
American Banker. July 31, 2007, Vol. 172 Issue 146, 2A
Publication Year :
2007

Abstract

What marketers can do today that is truly different from any other era is to use detailed information on customer behavior and demographics to drive client treatment. No longer do [...]

Subjects

Subjects :
Banking industry -- Marketing
Consumers -- Demographic aspects
Marketing management -- Methods
Banking industry
Company marketing practices
Banking, finance and accounting industries
Business
Economics

Details

Language :
English
ISSN :
00027561
Volume :
172
Issue :
146
Database :
Gale General OneFile
Journal :
American Banker
Publication Type :
Periodical
Accession number :
edsgcl.166972978

Tools

Authors Abstract Subjects Details