Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments

Authors :: Kukar-Kinney, Monika
Grewal, Dhruv
Source :: Journal of the Academy of Marketing Science. Summer, 2007, Vol. 35 Issue 2, 197-207
Publication Year :: 2007
Abstract: This article examines consumer responses to price-matching guarantees in the retail store and online environments.

Subjects :: Consumer behavior -- Analysis
Online shopping -- Prices and rates
Online shopping -- Forecasts and trends
Resale price maintenance -- Methods
Stores -- Prices and rates
Stores -- Forecasts and trends
Online shopping
Company pricing policy
Market trend/market analysis
Advertising, marketing and public relations
Business

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