The negative effect of policy restrictions on consumers' post-purchase reactions to price-matching guarantees

Authors :: Grewal, Dhruv
Roggeveen, Anne L.
Estelami, Hooman
Source :: Journal of the Academy of Marketing Science. Summer, 2007, Vol. 35 Issue 2, 208-219
Publication Year :: 2007
Abstract: This article examines the potential negative impact of price-matching guarantees on consumers' perception of service quality and loyalty.

Subjects :: Customer loyalty -- Analysis
Customer service -- Quality management
Resale price maintenance -- Methods
Customer service
Support services
Advertising, marketing and public relations
Business

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