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Bob Thacker; Senior VP-marketing and advertising, OfficeMax

Authors :
Macarthur, Kate
Source :
Advertising Age. September 17, 2007, Vol. 78 Issue 37, pS
Publication Year :
2007

Abstract

Byline: kate macarthur Deep in the throes of a post-merger turnaround, office-supply marketer OfficeMax easily could have drawn comparisons to TV's fictional paper-supply company, Dunder-Mifflin of 'The Office' fame. Luckily, [...]

Subjects

Subjects :
Company business management
Advertising campaigns -- Management
Office equipment and supplies industry -- Officials and employees
OfficeMax Inc. -- Officials and employees -- Management

Details

Language :
English
ISSN :
00018899
Volume :
78
Issue :
37
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.168995824

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Authors Abstract Subjects Details