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Start the TiVo-lution without me: digital prophets predicted that TiVo would make the 30-second commercial spot a relic. But has DVR technology proven to be the threat that marketers were led to believe?
- Source :
- Brandweek. September 24, 2007, Vol. 48 Issue 34, p20, 5 p.
- Publication Year :
- 2007
-
Abstract
- It was a clear sunny day in Las Vegas, and it looked like the sky was falling. For marketers at least. The year was 1999 and the setting was the [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 48
- Issue :
- 34
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.169164098